Convenience Stores with XFOTM

For Every $1 Spent on XFOTM, convenience stores deliver $7 to their bottom line

Quote from Large Eastern based Convenience Store President

“ If we are able to show significant improvement in fuel economy along with extending the life of the engine, fix the ethanol issue in gas and low lubrication in diesel, reduce maintenance costs and carbon emissions, we should see at least a 25% gain in store traffic within a year. Consumers love to tell their friends and family about their experience with the best products. We need to really promote that at the pumps”

Quote from a Medium sized Convenience Store Chain VP of Marketing based in the Midwest.

“ If we can reduce our price by $.03 for fuel at the pumps and aggressively advertise it, we should see at least a 20% or more increase in traffic to our Convenience Stores “

                     The Xtreme Fuel Optimizer (XFO™) product does all of the above plus much, much more! 

SEVEN POINTS WHY CONVENIENCE STORES NEED XFOTM

XFOTM- THE CONVENIENCE STORE “GO TO PRODUCT”

  • For every $1 spent on XFOTM, Convenience Stores will deliver $7 to their bottom line
  • XFOTM can deliver the average convenience store greater than $220,000 right to the Bottom Line
  • XFOTM generates the Ultimate Loyalty Program – Customers can save up to $0.40 per gallon
  • XFO will keep your underground tanks free of sludge, water and rust particulates reducing maintenance costs of up to $2,000 per year
  • With the anti-corrosion properties of XFOTM, Convenience Stores avoid costly damage and EPA fines associated with underground leaks
  • Unbranded XFOTM with all the attributes of a branded fuel provides a significant cost savings to the Convenience Store owner (average - $0.15 per gallon) and lets YOUR customers know YOUR STORE IS VALUE ADDED – something they share with friends and family
  • Providing XFOTM to your customers ensures they are getting the best fuel for their vehicles and the environment. You will truly be a Good Corporate Citizen

The XFOTM Advantage Provides Increased Fuel Efficiency for Customers

  • YOUR Customers will enjoy an average of 9% greater fuel efficiency with gasoline and 7% greater fuel efficiency with diesel at YOUR discount fuel costs.
  • Customers get better performing vehicles – XFOTM shows that 87 fuel rating performs like 93 and XFOTM cleans and lubricates engines.
  • Customers get a better environmental choice – reduce carbon emissions up to 22 %, demonstrating your store is a BETTER CORPORATE CITIZEN!

Convenience Stores Using “Branded” Fuel CANNOT COMPETE with XFOTM Low Costs

  • Keep you customer prices low while adding to your fuel sales margins (XFOTM average convenience store costs is between $0.0225 and $0.0259 cost per treated gallon, saving an average of 15 cents/gal over the average Branded Store)
  • Increase current pump traffic and more importantly convenience store foot traffic
  • Reduces store maintenance costs by keeping your underground tanks free of sludge, water, and rust.

The “Cents” of Using XFOTM
DRIVE CONVENIENCE STORE FOOT TRAFFIC

According the NACS, convenience stores in 2023 averaged 1100 visits per day with approximately 715 visits spending $16 in the store.

  • This results in $11,440 a day on "in-store" purchases and with an average 15% margin on sales, stores earn $1,716 Net Profit/day

Now let us apply the XFOTM Advantage

  • If a convenience store Chain buys unbranded fuel, e.g., XFOTM @ an average $0.025/gal vice branded fuel @ $0.15/gal……..they save an average $0.125/gal
  • If the convenience store retains all savings on 28k gal/wk unbranded vs branded (i.e., do not lower price)…they save $220,000/yr/store
  • If a convenience store drops their price $0.05/gal to attract more customers.................................................they still save $0.07/gal on fuel costs
  • If the convenience store sells 28k gal/week (NACS) X 52 weeks = 1,456,000 gallons @ $.07/gal differential………........they PROFIT $101,920/yr/store
  • If the convenience store increases pump sales by 15% due to a $0.05/gal reduction in fuel prices...........they PROFIT and additional $15,288/yr/store
  • Combined savings on fuel costs and increased sales yields increased profit of $117,208/yr/store

It stands to reason that increased pump traffic will translate to increased store foot traffic.  If foot traffic increases 25% (NACS), the average convenience store will add an additional $348.75/day in profit.  Over 365 days, it adds an additional $127,294/yr/store to the bottom line.

Using the above assumptions and numbers, switching to XFO™
increases the average convenience store (4k gal/day) NET PROFIT by $244,502/year/store

A large convenience store/fuel service station averaging 60,000 gals/wk /store can realize $450,000/store to their bottom line – THAT IS XFO™ SAVINGS!!!!

What Your Fuel Pumps Provide the Customer

  • Increased engine lifespan/delayed fleet turnover (engine internally cleaned/protected and reconditioned)
  • Increased MPGs (4% to 12% consistently!)
  • Increased mechanical efficiencies (Lubricity)
  • Increased brake thermal efficiencies (Fuel into Muscle)
  • Reduced emissions at the engine source (Far in excess of the NHTSA Phase II standards)
  • Reduced DLP, DEF,SCR,EGR valve reliance and maintenance costs (less contaminants to be treated!)
  • Reduced cab fumes (improved driver safety)
  • Reduced oil and filter change intervals (oil naturally cleaner and lasts longer!)
  • Cleaner more proficient engine internals (maintenance cycles extended & downtime decreased)
  • Meets Top Tier requirements with our cleaning detergents without the added costs
  • Higher flashpoint (pre-application = safer fuel)
  • Anti-oxidant & Anti-corrosive
  • Improves cold starting (down to 20 degrees F)
  • Combustion fuel catalyst is the science that increases MPGs, which means that you can use XFOTM for both Gas & Diesel without raising the temperature at the combustion point.

Highly concentrated chemistry–One gallon of XFOTM treats 10,240 gallons of Diesel or Gas

Convenience Store Branded vs Unbranded Fuels

Both branded (e.g., Exxon, Chevron, etc.) and unbranded fuels start the same:  the difference, branded fuel uses additives.

Branded Fuel

  • Available brand support, signage, and ownership / Increased consumer recognition
  • Typically, branded fuels have increased fuel additives to address specific performance challenges Strict brand requirements & fewer negotiation options

Unbranded Fuel

  • Fuel can average $0.15 per gallon less than Branded fuels
  • Provide increased flexibility in choosing suppliers, allowing them to find the best price on the market
  • Limited brand support

XFOTM PROVIDES THE BEST OF BOTH WORLDS GIVING THE ADVANTAGE TO THE UNBRANDED CONVENIENCE STORE

  • XFOTM provides equal to or better fuel additive attributes than branded fuels
  • XFOTM sells to convenience stores/chains between $0.0225 and $0.0259/treated gallon with an average $.125 per gallon difference from typical branded fuel
  • XFOTM improves fuel efficiency an average 7% for diesel and 9% for gasoline, lubricates, cleans engine = Customer Satisfaction

Convenience Store Owner maintains flexibility to keep prices low while providing customer vehicle performance satisfaction

RESULT: SAVE ON FUEL PURCHASE & INCREASE FOOT-TRAFFIC IN STORE UP TO 25%

THE XFOTM CHALLENGE

Store Managers — Take Our XFOTM Challenge

Use the XFO trial sample (2 oz = 8 vehicle fill ups) and see the results for yourself.
Most customers see between 4% and 12% fuel economy
increase and a better performing vehicle.

Make your Convenience Store the TALK of YOUR CUSTOMERS!

Gain Satisfied and Loyal Customers

Use XFOTM: Rise above the others and Enjoy the
PROFITS!

Convenience Store Fun Facts

Statistics provided by NACS 2023

  • 160 Million people visit convenience stores per day (or 165 Million transactions per day)
  • The average turnover for a convenience store is $1.72 million a year as of February 2023
  • In-store sales increased 9.0% in 2022.
  • There are 122,000 convenience stores that sell fuel.
  • 154 Billion gallons of fuel are sold by convenience stores (NACS) In 2021.
  • The average consumer in USA spends $22.00 each time they visit a convenience store when fuel costs are included.
  • Convenience store’s average $13 for in-store purchases in 2022.
  • 3% of total consumer purchases comes from convenience store industry in 2021, convenience store industry sales were 3.1% of the total U.S. gross domestic product (GDP).
  • Less than 1% of convenience stores which operate in North America are still owned by one of the top 5 major oil companies.
  • Food service accounts for 23% of revenue generated by Convenience Stores, reflecting a 3% growth in the last five years

Brandongaille.com/convenience-store-industry-statistics-and-trends

  • 16 of consumers say quality of food and beverage products at local convenience stores dictates where they choose to purchase fuel
  • Only 8% of Americans say they have purchased a meal or sandwich at a convenience store. 13% in the 18 to 34 age range
  • The most popular reason to step inside a convenience store in USA was to pay for the fuel at the register with approximately 50% of the customers reporting activity
  • 45% say they stop in at local store to buy a beverage and 36% they went in to buy a snack. 44% of gas customers also COME INSIDE THE STORE
  • 84% of consumers say cleanliness of store influence their decision to go inside and purchase something when they fuel up. THE QUALITY OF FUEL, FOOD AND EMPLOYEES influences where consumers choose to shop
  • 65% of customers who fuel up at convenience stores go inside to purchase other items, where the real profit margins exist
  • Average Convenience stores have between 6 and 12 pumps and a storage capacity of between 30,000 and 40,000 gallons in underground tanks
  • Most diesel in USA is now ultra-low sulfur diesel. This increases production costs and distribution costs. One reason why diesel is more expensive than gasoline

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